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D-02 · UK technology group case study

Threebrands.One estate.

A UK technology group with a holding company, a public-policy advisory firm and an AI intelligence platform needed all three live, consistent and fast.

Delivered 2026Government, policy & AI · name withheldUnited KingdomLaunched Aug–Sep 2026
Client confidential
Web buildDesign systemsPerformanceAnalytics
Platforms
01

At a glance

Launched Aug–Sep 2026
3Design systems, 14–18 components eachSep 2026
14Pages across three brand sitesSep 2026
44 → 87Platform site mobile performance score2 Sep 2026
9.2s → 1.6sPlatform site first paint on mobile2 Sep 2026

The short answer

AiS LABZ designed and built the digital estate for a UK technology group working in government, policy and AI: a group site, an advisory firm site and an AI platform site, each on its own design system. After a performance rebuild the platform site's mobile score rose from 44–56 to 87 and first paint fell from 9.2 to 1.6 seconds.

02

Where things stood

the starting point
  • Three brands with no shared standards for type, colour or components.
  • A 2.2 MB single-file build painting nothing on mobile for over nine seconds.
03

What changed

results

3 Design systems, 14–18 components each

Sep 2026

  • Mobile score 44–56 to 87 on the platform site; desktop 61 to 87–98.
  • First paint 9.2s to 1.6s on mobile.
  • Platform HTML from 2.2 MB to 140 KB, 30 KB over the wire.
  • Advisory site HTML down 42%, mobile score 81 to 87.
  • Enquiry delivery verified end to end, not just accepted by the server.
04

In numbers

hover or tap for exact values

Platform site performance

Mobile, 2 Sep 2026

Mobile performance score (/100)44 → 87
Before
After
First paint (seconds, lower is better)9.2s → 1.6s
Before
After
Page HTML (KB, lower is better)2,200 → 140
Before
After
View as table
MeasureBeforeAfter
Mobile performance score (/100)4487
First paint (seconds, lower is better)9.2s1.6s
Page HTML (KB, lower is better)2,200140

Estate

Sep 2026

3Design systems
14Pages across three brand sites
42%Smaller advisory-site HTML

Want a result like this for your business?3 Design systems, 14–18 components each. Book a free 15-minute diagnostic and we will tell you what would move your number.

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05

How we did it

diagnose, model, build, compound

01Diagnose

Each brand kit, audience and job, with senior stakeholders at group level.

02Model

One estate, three identities: shared engineering standards, distinct design systems.

03Build

Three design systems of 14–18 components and 88–110 tokens, three responsive sites, enquiry and demonstration forms routed to the group inbox, and GA4 and Search Console on each.

04Compound

A performance rebuild: platform HTML from 2.2 MB to 140 KB, and self-hosted fonts across the estate.

06

How we leveraged the platforms

what each one did in this engagement

Claude

Built the three design systems and 14 pages, and cut page weight from 2.2 MB to 140 KB.

Hostinger

Hosting for all three sites, with enquiry forms delivering to a verified inbox.

GoDaddy

Domains stay at the registrar; sites connect by DNS without disturbing live email and services.

Google Workspace

The group’s email; enquiry delivery tested end to end.

Google Analytics 4

A property per site in one analytics account.

Google Search Console

Domain properties verified by DNS, sitemaps submitted.

07

Who we worked with

by level and role
Group Managing DirectorGroup technology leadershipChief Operating Officer

What happens nextInsight and article programmes on real URL paths, so each page can be indexed on its own.

08

Keep exploring

the services, proof and reading behind this result
09

Common questions

Why is the client not named?

Client confidentiality. The work, the numbers and the seniority of the people involved are real.

Why a separate design system per brand?

Each brand serves a different buyer. Shared engineering keeps them fast; separate systems keep them distinct.

What drove the performance gain?

Removing embedded assets from the HTML, self-hosting fonts and deferring non-critical visuals.

Next step

Want numbers like these? Book a diagnostic. You get the constraint map and a costed roadmap, and you own it either way.

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