Figma
Designed page layouts and case-study templates for the rendering portfolio.
W-10 · Chicago rendering studio case study
#22to#4
A Chicago rendering studio competing nationally against studios and render farms for the handful of terms architects and developers actually search.
Consulting engagementArchitectural rendering & 3D visualisationChicago, USASEO consulting · 2025
Technical SEOOn-page SEOLocal SEOLink building
Platforms
01
At a glance
SEO consulting · 2025#1“Architectural rendering company”Sep 2025
#22 → #4“Architectural rendering service”Sep 2025
#16 → #2“Architectural rendering firms”Sep 2025
29 / 34Tracked terms in Google's top 10Sep 2025
The short answer
AiS LABZ ran SEO for a Chicago architectural rendering and 3D visualisation studio. By September 2025 it ranked #1 for “architectural rendering company”, “architectural rendering firm” and “architectural rendering firms in Chicago”, climbed from #22 to #4 for “architectural rendering service”, and held 29 of 34 tracked terms in Google's top ten.
02
Where things stood
the starting point- Core national terms sat off page one: “architectural rendering service” at #22 and “architectural rendering firms” at #16.
- Chicago-intent terms were close but not first, e.g. “architectural rendering firms in Chicago” at #2.
- A national category where Chicago studios compete with studios and render farms everywhere.
03
What changed
results#1 “Architectural rendering company”
Sep 2025
- #1 for “architectural rendering company”, “architectural rendering firm” and “commercial architectural rendering services”.
- #1 for “architectural rendering firms in Chicago” (up from #2).
- “Architectural rendering service” from #22 to #4.
- “Architectural rendering firms” from #16 to #2.
- 14 of 34 tracked terms in the top three, 29 in the top ten.
- 3,100 page views from 1,700 users in September 2025, US-led.
04
In numbers
hover or tap for exact valuesGoogle position, before and after
Sep 2025. Lower is better.
Architectural rendering service#22 → #4
Architectural rendering firms#16 → #2
Architectural rendering firms in the city#2 → #1
#25#1 · top result
View as table
| Search term | Before | After |
|---|---|---|
| Architectural rendering service | #22 | #4 |
| Architectural rendering firms | #16 | #2 |
| Architectural rendering firms in the city | #2 | #1 |
Tracked-term coverage
34 tracked terms, Sep 2025
29 / 34
14 / 34
View as table
| Measure | Result |
|---|---|
| In Google's top 10 | 29 / 34 |
| In Google's top 3 | 14 / 34 |
Traffic
Sep 2025, US-led
3,100Page views
1,700Users
Want a result like this for your business?#1 “Architectural rendering company”. Book a free 15-minute diagnostic and we will tell you what would move your number.
05
How we did it
diagnose, model, build, compound01Diagnose
A tracked set of 34 national and Chicago terms across renderings, walkthroughs and visualisation.
02Model
Win the national category terms without losing the Chicago ones that convert locally.
03Build
Meta titles and descriptions rewritten across key pages, an updated XML sitemap submitted and verified, and reindexing after every change.
04Compound
Monthly ranking reports and a niche backlink programme to raise domain authority.
06
How we leveraged the platforms
what each one did in this engagementGoogle Search Console
Tracks 34 terms: 29 in the top 10 and 14 in the top 3.
Google Analytics 4
3,100 page views from 1,700 users in September 2025, US-led.
Shares new renders and walkthroughs to builders and developers.
The visual portfolio channel: renders, 360° views and animations.
TikTok
Short-form animation clips that point back to the case studies.
07
Feature spotlights
what each piece does and why
Case studies
Work that ranks
- What it is
- Case-study pages for each rendering project, from single homes to town master plans.
- Why it matters
- Each case study targets a buyer search ("architectural rendering firm", "commercial rendering") and shows the output in the same visit.
- What it did
- #1 for "architectural rendering company"; 29 of 34 tracked terms in the top 10.
08
What we shipped
client identity blurredClient names, logos, contact details and locations are blurred for confidentiality.
09
Who we worked with
by level and roleStudio leadershipSales and marketing team
10
Keep exploring
the services, proof and reading behind this resultServices behind this result
Organic Growth & SEOTechnical SEO, local SEO, link building and answer engine optimisation.Data & AnalyticsGA4, Search Console and reporting that ties channels to revenue.11
Common questions
What moved the rankings?
Clean, intent-matched metadata on the pages that should rank, a verified sitemap, and reindexing after every change so Google saw the improvements quickly.
Can a local studio rank for national terms?
Yes, when the pages match what architects search for. Here the studio held #1 nationally for its category term while keeping Chicago terms at #1.
How were results reported?
A monthly report of every tracked term, current and previous position, with next month's plan.
Next step