W-09 · Speciality leather goods D2C case study
A premium leather goods brand selling direct to US customers, in a niche where a handful of search terms carry the whole category.
The short answer
AiS LABZ runs SEO and paid search for a speciality leather goods brand selling direct to US customers. After a UX restructure, a keyword plan and daily link building, the store earned 101,700 Google impressions and 1,007 clicks in four weeks from 23 March 2026, at an average position of about 8.
What was in the way?
- Category and product pages competed for the same few terms.
- Navigation buried the best-selling collections.
What changed?
- 101,700 impressions and 1,007 clicks in four weeks.
- Average position around 8 across tracked terms.
- 60 link placements logged in five weeks.
How did we do it?
The same four-phase method on every engagement: diagnose, model, build, compound.
Diagnose
Keyword territory mapped by collection, with the few terms that carry the category named.
Model
Organic for category terms, paid search for high-intent product terms.
Build
A UX restructure of navigation and collections, a keyword plan, and a paid search set-up.
Compound
Daily link placements and weekly tracking of impressions, clicks and position.
Who did we work with?
What happens next?
Collection-level content and seasonal paid campaigns.
Common questions
Client confidentiality. The work and the numbers are real.
Impressions, once collections and product pages stopped competing for the same terms.
Yes, for high-intent product terms, alongside organic.
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