Shopify
The store: product and collection pages optimised for search and internal links.
W-09 · Speciality leather goods D2C case study
100kimpressionsa month
A premium leather goods brand selling direct to US customers, in a niche where a handful of search terms carry the whole category.
Ongoing engagementEcommerce · name withheldUS marketSince late 2025
Ecommerce SEOPaid searchUXLink building
Platforms
01
At a glance
Since late 2025101.7kGoogle impressions in four weeks23 Mar–19 Apr 2026
1,007Organic clicks in the same period2026
~8Average Google position2026
60Link placements loggedMar–Apr 2026
The short answer
AiS LABZ runs SEO and paid search for a speciality leather goods brand selling direct to US customers. After a UX restructure, a keyword plan and daily link building, the store earned 101,700 Google impressions and 1,007 clicks in four weeks from 23 March 2026, at an average position of about 8.
02
Where things stood
the starting point- Category and product pages competed for the same few terms.
- Navigation buried the best-selling collections.
03
What changed
results101.7k Google impressions in four weeks
23 Mar–19 Apr 2026
- 101,700 impressions and 1,007 clicks in four weeks.
- Average position around 8 across tracked terms.
- 60 link placements logged in five weeks.
04
In numbers
hover or tap for exact valuesFour weeks of organic search
23 Mar–19 Apr 2026
101.7kGoogle impressions
1,007Organic clicks
~8Average Google position
60Link placements logged
Want a result like this for your business?101.7k Google impressions in four weeks. Book a free 15-minute diagnostic and we will tell you what would move your number.
05
How we did it
diagnose, model, build, compound01Diagnose
Keyword territory mapped by collection, with the few terms that carry the category named.
02Model
Organic for category terms, paid search for high-intent product terms.
03Build
A UX restructure of navigation and collections, a keyword plan, and a paid search set-up.
04Compound
Daily link placements and weekly tracking of impressions, clicks and position.
06
How we leveraged the platforms
what each one did in this engagementGoogle Search Console
Measured 101,700 impressions and 1,007 clicks in four weeks at an average position around 8.
Google Sheets
Logs the 60 link placements made in five weeks.
07
Who we worked with
by level and roleFounder and owner
What happens nextCollection-level content and seasonal paid campaigns.
08
Keep exploring
the services, proof and reading behind this resultServices behind this result
Organic Growth & SEOTechnical SEO, local SEO, link building and answer engine optimisation.Data & AnalyticsGA4, Search Console and reporting that ties channels to revenue.09
Common questions
Why is the brand not named?
Client confidentiality. The work and the numbers are real.
What moved first?
Impressions, once collections and product pages stopped competing for the same terms.
Is paid search still part of it?
Yes, for high-intent product terms, alongside organic.
Next step