Claude
Ran the full-site crawl, drafted titles, meta and FAQ answers for all 14 pages, and generated the schema we then checked by hand.
W-01 · Central London repair counter case study
Positionthree withno clicks
A busy walk-in repair counter in central London was ranking well and converting almost nobody. The problem was plumbing, not visibility.
Ongoing engagementDevice repairCentral LondonSince March 2026
Technical SEOLocal SEOGoogle Business ProfileAnalyticsUX
Platforms
01
At a glance
Since March 2026#1iPhone screen repair LondonGoogle, Aug 2026
15 / 25Tracked terms on page oneAug 2026
100%Impressions on the correct HTTPS address, from 3%Sep 2026
12×Homepage clicks, first half of Sep vs AugSearch Console
The short answer
The shop ranked near the top of Google for its main terms but earned a 0.4% click rate, because 97% of its impressions pointed at a dead http address. AiS LABZ fixed the address, metadata, schema and booking path. Within weeks the shop held #1 for “iPhone screen repair London” and 15 of 25 tracked terms on page one.
02
Where things stood
the starting point- 97% of impressions went to an old http address. 15,060 of 15,472 in 28 days.
- Average position 3.8, click rate 0.4%. “Screen replacement” drew 7,564 impressions at position 2.2 and no clicks.
- 9 of 14 pages had no H1. Alt text covered 60% of images.
- Eight live pages left over from an agency template, plus a 10 MB homepage with a 4K hero video.
- No analytics, no redirects, and a Business Profile phone number that didn't match the site.
03
What changed
results#1 iPhone screen repair London
Google, Aug 2026
- #1 for “iPhone screen repair London” and “Data recovery London” (up from #7).
- “iPhone repair London” from #14 to #2.5 average position.
- Impressions up 28% month on month, 15,159 to 19,376.
- Blog appearances in Google from 4 to 3,465 in six weeks.
- Site audit score 52 to 77 / 100 in two days of fixes.
- Business Profile phone number now matches the site, so Google sees one consistent business.
04
In numbers
hover or tap for exact valuesGoogle position, before and after
Average position. Lower is better; #1 is the top result.
Data recovery (city-wide)#7 → #1
iPhone repair (city-wide)#14 → #2.5
#15#1 · top result
View as table
| Search term | Before | After |
|---|---|---|
| Data recovery (city-wide) | #7 | #1 |
| iPhone repair (city-wide) | #14 | #2.5 |
Search Console, before and after
Aug to Sep 2026
Monthly impressions15,159 → 19,376
Before
After
Blog appearances in Google4 → 3,465
Before
After
Site audit score (/100)52 → 77
Before
After
Impressions on the correct HTTPS address3% → 100%
Before
After
View as table
| Measure | Before | After |
|---|---|---|
| Monthly impressions | 15,159 | 19,376 |
| Blog appearances in Google | 4 | 3,465 |
| Site audit score (/100) | 52 | 77 |
| Impressions on the correct HTTPS address | 3% | 100% |
Want a result like this for your business?#1 iPhone screen repair London. Book a free 15-minute diagnostic and we will tell you what would move your number.
05
How we did it
diagnose, model, build, compound01Diagnose
Full crawl, Search Console review and a 25-term keyword map. One constraint named: Google was sending searchers to the wrong address.
02Model
A 90-day plan in three phases: close the leak, take the neighbourhood, build depth.
03Build
New titles and meta on all 14 pages, H1s site-wide, LocalBusiness, Service, FAQPage and BreadcrumbList schema on 9 pages, the site's first 301 redirects, a sitemap cut from 147 to 71 clean URLs, GA4 with 4 conversion events, and a booking pop-up behind every repair CTA.
04Compound
Weekly SEO runs, weekly bug audits, a monthly report, and 132 logged link placements since March 2026.
06
How we leveraged the platforms
what each one did in this engagementGoogle Search Console
Found the problem: 97% of impressions going to a dead http address. Tracked the fix page by page and measured the 12× lift in homepage clicks.
Google Analytics 4
Rebuilt with four conversion events, so every booking click, call and form is counted against the page that earned it.
Google Business Profile
Matched the profile phone number and details to the site, so Google sees one consistent business.
Webflow
The site platform: we rebuilt titles, H1s, redirects and the booking pop-up behind every call to action directly in Webflow.
GoDaddy
Domain and DNS: cleaned up the host so every variant 301s to one canonical HTTPS address.
ChatGPT
Used as an answer engine to test how the shop is described, and to pressure-test FAQ wording against real customer questions.
Canva
Produced the seasonal hero graphics and social cards in the shop’s brand kit.
07
Feature spotlights
what each piece does and why
FAQ + schema
An FAQ on every service page
- What it is
- Eight real customer questions per repair type (time, walk-ins, cost, data, parts, water damage, warranty), marked up with FAQPage schema.
- Why it matters
- Buyers decide at the question stage. Answering it on the page removes the last doubt, and the schema hands Google and AI assistants self-contained answers they can quote.
- What it did
- Part of the fixes that moved the site audit from 52 to 77 and put 15 of 25 tracked terms on page one.
Conversion strip
Proof above the fold
- What it is
- Every service page opens with the four facts that win the walk-in: typical repair time, warranty, opening hours and a free diagnostic, next to a booking button.
- Why it matters
- Search visitors compare three shops in under a minute. Putting the reasons to choose in the first screen shortens that comparison.
- What it did
- Homepage clicks rose twelvefold, first half of September against August.
Service architecture
One card per repair, one booking path each
- What it is
- Each repair type has its own description and its own "Book this repair" entry, feeding a booking pop-up behind every call to action.
- Why it matters
- Long-tail searches ("charging port repair", "water damage repair") land on an answer, not a generic page, and every card is one click from booking.
- What it did
- "iPhone repair London" moved from #14 to #2.5 average position.
08
What we shipped
client identity blurredClient names, logos, contact details and locations are blurred for confidentiality.
09
Who we worked with
by level and roleBusiness ownerCounter team
What happens nextPhase two takes the neighbourhood: area pages in the surrounding neighbourhoods, and review velocity on the Business Profile.
10
Keep exploring
the services, proof and reading behind this resultServices behind this result
Organic Growth & SEOTechnical SEO, local SEO, link building and answer engine optimisation.Data & AnalyticsGA4, Search Console and reporting that ties channels to revenue.11
Common questions
How long did it take to see results?
The address fix took effect within days: 100% of impressions moved to the correct HTTPS URL by 1 September. Ranking gains on money terms showed inside the first month.
What was the biggest single fix?
Pointing Google at the right address. Ranking well on a dead URL sends almost no clicks, so every other improvement depended on it.
Did the site need a rebuild?
No. The platform stayed. We fixed metadata, schema, redirects, page weight and the booking path on the existing build.
Next step