Claude
Repaired and illustrated 45 blog posts, wrote full descriptions for all 24 services, and drafted the answer-first copy AI assistants quote.
W-03 · North London repair shop case study
The answerin AIsearch
Customers now ask ChatGPT and Google's AI which repair shop to trust. We made sure the answer was our client.
Ongoing engagementDevice repairNorth LondonSince March 2026
AI visibilityGoogle Business ProfileLocal SEOLink building
Platforms
01
At a glance
Since March 20264 / 4Google AI Mode answers naming the shop20 Sep 2026
1stNamed first by ChatGPT and Gemini20 Sep 2026
5.0 ★From 134 Google reviews19 Sep 2026
1 → 6Business Profile categories20 Sep 2026
The short answer
AiS LABZ audited the shop the way customers now search: by asking AI assistants. We then rebuilt its Google Business Profile field by field and shipped schema and llms.txt. On 20 September 2026 the shop was named in 4 of 4 Google AI Mode answers and named first by ChatGPT and Gemini.
02
Where things stood
the starting point- One Business Profile category and 26 services with no descriptions.
- No profile posts for six months, 12 unanswered reviews, an empty Q&A.
- Booking link pointed at the homepage, not the booking page.
- 32 blog posts with no meta descriptions and none mentioning its neighbourhood.
- A directory listed the wrong Sunday hours, and an AI assistant repeated it.
03
What changed
results4 / 4 Google AI Mode answers naming the shop
20 Sep 2026
- Named in 4 of 4 Google AI Mode answers, and cited in 3.
- Named first by ChatGPT and by Gemini for local repair prompts.
- 1,066 customer interactions on the Business Profile.
- 24 of 24 services now carry full descriptions.
- 0 of 45 posts with broken embedded images after the blog repair.
04
In numbers
hover or tap for exact valuesAI answer share
Local repair prompts, 20 Sep 2026
4 / 4
3 / 4
24 / 24
View as table
| Measure | Result |
|---|---|
| Google AI Mode answers naming the shop | 4 / 4 |
| AI Mode answers citing the site | 3 / 4 |
| Services with full descriptions | 24 / 24 |
Business Profile
Sep 2026
1,066Customer interactions on the profile
134Google reviews at 5.0 ★
6Profile categories, up from 1
Want a result like this for your business?4 / 4 Google AI Mode answers naming the shop. Book a free 15-minute diagnostic and we will tell you what would move your number.
05
How we did it
diagnose, model, build, compound01Diagnose
17 real customer prompts across Perplexity, Google AI Mode, ChatGPT and Gemini, plus a crawl of 13 pages and 32 posts.
02Model
Rank every fix by how directly it changes what an AI assistant says. Open standards only: schema.org, robots.txt, llms.txt, accurate listings.
03Build
Five new profile categories, a 739-character description, 24 services described, the booking link repointed, the primary number unified, eight posts scheduled and review replies written. Schema and llms.txt shipped on the site.
04Compound
132 link placements logged since March 2026 and a monthly AI-visibility recheck.
06
How we leveraged the platforms
what each one did in this engagementWordPress
The CMS: fixed 45 posts with broken embedded images and restructured service content.
Elementor
The page builder used to rebuild service and blog layouts without developer tickets.
ChatGPT
An answer engine we optimised for: we tracked which shop it names first for local repair prompts. It now names this one first.
Google Gemini
Tested the same local prompts in Gemini; the shop is named first there too.
Google Business Profile
Categories expanded from 1 to 6 and every service written out, matching the website word for word.
Google Search Console
Verified indexing of the repaired blog and service pages.
07
Feature spotlights
what each piece does and why
Content engine
A blog that answers repair questions
- What it is
- Forty-five posts repaired and illustrated, each answering one real repair question with a branded explainer graphic.
- Why it matters
- AI answers cite pages that answer the question directly. A library of plain-language repair answers gives assistants something to quote and link.
- What it did
- Named in 4 of 4 Google AI Mode answers and first in ChatGPT and Gemini; 0 of 45 posts with broken images.
Business Profile
A profile machines can trust
- What it is
- Profile categories expanded from 1 to 6 and all 24 services written out in full, matching the website word for word.
- Why it matters
- AI assistants cross-check a business across its site and its profile. When they agree, the business gets recommended.
- What it did
- 1,066 customer interactions on the profile.
08
What we shipped
client identity blurredClient names, logos, contact details and locations are blurred for confidentiality.
09
Who we worked with
by level and roleBusiness ownerShop team
What happens nextQ&A seeding through Maps, directory corrections, and the 20 October AI-visibility recheck.
10
Keep exploring
the services, proof and reading behind this resultServices behind this result
Organic Growth & SEOTechnical SEO, local SEO, link building and answer engine optimisation.Applied AI & AutomationAssistants and workflow automation with approval gates and audit logs.11
Common questions
Can you optimise for ChatGPT directly?
Not by trickery. AI assistants repeat what trustworthy sources say. We make those sources accurate: your site's schema, your Business Profile, and the directories they read.
Why audit with AI prompts?
Because that is how customers now shortlist a local service. If the assistant gets your hours wrong, you lose the visit before search even starts.
How do you measure AI visibility?
The same fixed prompt set, run monthly, recording whether the shop is named, where, and whether its own site is cited.
Next step