W-04 · High-street repair shop case study
One of the most-reviewed repair shops in its postcode needed a website and a search footprint that matched its reputation on the street.
The short answer
AiS LABZ built the shop a new website, fully optimised its Google Business Profile and logged 137 contextual link placements between March and July 2026. The next phase is a 32-item roadmap: four area pages across the neighbourhoods it serves, full schema and ten new listings.
What was in the way?
- No SEO plugin, no meta descriptions, no schema on the previous build.
- No pages for specific repairs, models or areas, where competitors were winning.
- Opening hours on the site conflicted with the real hours.
- Citation errors on major directories.
What changed?
- New website live on the client's domain.
- Business Profile fully optimised, carrying 600+ reviews.
- 137 link placements logged in four months.
- Weekly automated audit running since September 2026.
How did we do it?
The same four-phase method on every engagement: diagnose, model, build, compound.
Diagnose
Public audit of the site, listings and the competitors taking area searches.
Model
Win the reviews-rich profile first, then build the area and model pages competitors rank with.
Build
A new website and a fully optimised Google Business Profile.
Compound
137 logged link placements, a weekly read-only audit, and a monthly AI-visibility check across ten prompts.
Who did we work with?
What happens next?
Rank Math, full schema and llms.txt, five money pages, four area pages and ten new directory listings.
Common questions
Customers search by neighbourhood. A page for a neighbourhood ranks for that neighbourhood; a homepage rarely does.
A contextual mention on a relevant third-party page, logged by date. No link farms or paid networks.
The build is. The search programme around it is in its next phase.
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