W-04 · High-street repair shop case study

Built.Listed.Linked.

One of the most-reviewed repair shops in its postcode needed a website and a search footprint that matched its reputation on the street.

Ongoing engagementDevice repairNorth LondonSince early 2026
Client confidential
High-street repair shop: website preview with client identity blurred
Website buildGoogle Business ProfileLink buildingLocal SEO
Platforms
01

At a glance

Since early 2026
600+Google reviewsSep 2026
137Link placements loggedMar–Jul 2026
32Items on the next-phase roadmapSep 2026
4Area pages plannedSep 2026

The short answer

AiS LABZ built the shop a new website, fully optimised its Google Business Profile and logged 137 contextual link placements between March and July 2026. The next phase is a 32-item roadmap: four area pages across the neighbourhoods it serves, full schema and ten new listings.

02

Where things stood

the starting point
  • No SEO plugin, no meta descriptions, no schema on the previous build.
  • No pages for specific repairs, models or areas, where competitors were winning.
  • Opening hours on the site conflicted with the real hours.
  • Citation errors on major directories.
03

What changed

results

600+ Google reviews

Sep 2026

  • New website live on the client's domain.
  • Business Profile fully optimised, carrying 600+ reviews.
  • 137 link placements logged in four months.
  • Weekly automated audit running since September 2026.
04

In numbers

hover or tap for exact values

The programme in numbers

Mar–Sep 2026

600+Google reviews on the optimised profile
137Link placements logged in four months
32Items on the next-phase roadmap
4Area pages planned

Want a result like this for your business?600+ Google reviews. Book a free 15-minute diagnostic and we will tell you what would move your number.

05

How we did it

diagnose, model, build, compound

01Diagnose

Public audit of the site, listings and the competitors taking area searches.

02Model

Win the reviews-rich profile first, then build the area and model pages competitors rank with.

03Build

A new website and a fully optimised Google Business Profile.

04Compound

137 logged link placements, a weekly read-only audit, and a monthly AI-visibility check across ten prompts.

06

How we leveraged the platforms

what each one did in this engagement

Claude

Planned the new site structure, the 32-item roadmap and the four area pages, and drafts the weekly audit report.

Google Business Profile

Fully optimised profile carrying 600+ reviews: categories, services, photos and posts.

Google Search Console

Feeds the weekly automated audit that has run since September 2026.

07

What we shipped

client identity blurred
The new website, live on the client's own domain

Client names, logos, contact details and locations are blurred for confidentiality.

08

Who we worked with

by level and role
Business owner

What happens nextRank Math, full schema and llms.txt, five money pages, four area pages and ten new directory listings.

09

Keep exploring

the services, proof and reading behind this result
10

Common questions

Why area pages?

Customers search by neighbourhood. A page for a neighbourhood ranks for that neighbourhood; a homepage rarely does.

What does a link placement mean here?

A contextual mention on a relevant third-party page, logged by date. No link farms or paid networks.

Is the site finished?

The build is. The search programme around it is in its next phase.

Next step

Want numbers like these? Book a diagnostic. You get the constraint map and a costed roadmap, and you own it either way.