W-05 · UK repair network case study

Oneplaybook.Seven shops.

Seven repair counters, six websites, one operating system. The playbook is shared; every page and profile is local.

Ongoing programmeDevice repair · 7 locationsLondon & the North of EnglandSince March 2026
Client confidential
UK repair network: website preview with client identity blurred
Link buildingGoogle Business ProfileCreativePerformance marketing
Platforms
01

At a glance

Since March 2026
585Link placements logged across six sites25 Mar–8 Jul 2026
53Working days of daily link logging2026
7Shop locations under one playbookSep 2026
WeeklySEO run and bug audit on every live site2026

The short answer

AiS LABZ runs search and growth for a network of independent device-repair shops: six independent repair brands with seven locations in London and the North of England. Between 25 March and 8 July 2026 the programme logged 585 contextual link placements across six sites in 53 working days.

02

Where things stood

the starting point
  • Every shop competed for the same London terms with thin, near-identical pages.
  • Profiles, sites and directories disagreed on hours, numbers and addresses.
  • No shared measurement: no analytics or Search Console on most sites.
03

What changed

results

585 Link placements logged across six sites

25 Mar–8 Jul 2026

  • 585 link placements logged across six sites in 2026.
  • Central London counter: #1 for “iPhone screen repair London”.
  • North London shop: named first by ChatGPT and Gemini.
  • Two-branch business: 89 reviews at 5.0 ★ across two branches.
  • Two further shops: Business Profiles fully optimised.
04

In numbers

hover or tap for exact values

Network programme

25 Mar–8 Jul 2026

585Link placements logged across six sites
53Working days of daily link logging
7Shop locations under one playbook
11Placements per working day, on average

Want a result like this for your business?585 Link placements logged across six sites. Book a free 15-minute diagnostic and we will tell you what would move your number.

05

How we did it

diagnose, model, build, compound

01Diagnose

A baseline audit per site and per Business Profile, using the same checklist everywhere.

02Model

One playbook, localised: each shop owns its postcode before any shop chases “London”.

03Build

Profile optimisation, schema, metadata and branch pages site by site, plus shared creative: 4K video reels, post designs, flyers and banners.

04Compound

Daily link logging per site, weekly SEO runs and bug audits, and a monthly report per shop.

06

How we leveraged the platforms

what each one did in this engagement

Claude

Runs the shared playbook: weekly SEO runs and bug audits across every live site.

WordPress

Most network sites run on WordPress, so fixes are templated once and rolled out everywhere.

Google Search Console

One view of indexing and rankings across all six sites.

Google Analytics 4

Consistent conversion events on every site, so shops can be compared like for like.

Google Business Profile

Seven shop profiles managed to the same standard.

Google Sheets

The live SEO tracker: 585 link placements logged across 53 working days.

07

What we shipped

client identity blurred
Four of the network's sites under one playbook

Client names, logos, contact details and locations are blurred for confidentiality.

08

Who we worked with

by level and role
Shop owners across the networkBranch managers at multi-site locations

What happens nextRepeat what worked on the lead site on every site: address hygiene, money pages, then area pages.

09

Keep exploring

the services, proof and reading behind this result
10

Common questions

Doesn't one agency for competing shops create conflict?

Each shop is localised to its own postcode and its own services, so the playbook is shared but the targets are not.

What is included in the weekly run?

SEO changes, a read-only bug audit of the live site, and a log of every link placement.

Which businesses are in the network?

Six independent repair brands across London and the North of England. Names are withheld for confidentiality.

Next step

Want numbers like these? Book a diagnostic. You get the constraint map and a costed roadmap, and you own it either way.