Claude
Planned the 32-post Business Profile calendar and the paid-search rebuild in seven visitor languages.
W-06 · Two-branch bureau de change case study
Two branches.One map.Every visitor.
A bureau de change lives on the map. Two branches, about a mile apart, in two of central London's busiest visitor corridors.
Ongoing engagementBureau de change · two branchesCentral LondonSince early 2026
Google Business ProfileLocal SEOPaid search
Platforms
01
At a glance
Since early 20262Branch profiles fully optimised2026
32Profile posts scheduled, 16 per branch29 Sep–20 Nov 2026
7Visitor languages in the paid search planSep 2026
40–70Target calls a month across both branchesPlan target
The short answer
AiS LABZ optimised the Google Business Profiles for both of the client's central London branches, scheduled 32 profile posts from September to November 2026, and designed a per-branch paid search rebuild: one campaign per branch, a one-mile radius, seven visitor languages, and a live-rates path for rate-checkers.
02
Where things stood
the starting point- One campaign promoted one branch, so searchers near one branch were sent to the other.
- Rate-checker searches absorbed traffic that could never become a visit.
- Conversion tracking counted map views, not calls or visits.
03
What changed
results2 Branch profiles fully optimised
2026
- Both branch profiles fully optimised.
- 32 posts scheduled across both branches through November.
- Paid search rebuild specified: two campaigns, five ad groups each, seven languages.
- Target from month two: 40–70 calls a month across both branches (plan target, not a result).
04
In numbers
hover or tap for exact valuesLocal search plan
Sep–Nov 2026
2Branch profiles fully optimised
32Profile posts scheduled
7Visitor languages in paid search
10Ad groups across two campaigns
Want a result like this for your business?2 Branch profiles fully optimised. Book a free 15-minute diagnostic and we will tell you what would move your number.
05
How we did it
diagnose, model, build, compound01Diagnose
A 90-day review of the paid account and both profiles, with no changes made first.
02Model
Each branch owns its own mile. Measure calls of 30 seconds or longer and direction requests, not map views.
03Build
Both profiles optimised and 32 posts scheduled. The paid search rebuild is specified per branch, with negatives, call and location assets, and a live-rates page with remarketing.
04Compound
Weekly one-page reports and a monthly review once the rebuild is live.
06
How we leveraged the platforms
what each one did in this engagementGoogle Ads
Two campaigns, one per branch, five ad groups each, sending rate-checkers to a live rates page.
Google Business Profile
Both branch profiles optimised, with 16 scheduled posts per branch through November.
07
Feature spotlights
what each piece does and whyRate calculator
Rates where the searcher lands
- What it is
- A live buy/sell calculator and click-and-collect booking above the fold (live rate blurred here).
- Why it matters
- People searching exchange rates want the number now. Sending them to a page with rates, and a reason to walk in, turns rate-checkers into visitors.
- What it did
- Both branch profiles optimised, 32 profile posts scheduled, paid search rebuilt around the rates page.
08
What we shipped
client identity blurredClient names, logos, contact details and locations are blurred for confidentiality.
09
Who we worked with
by level and roleBusiness owner
What happens nextLaunch the per-branch search campaigns and the live rates page.
10
Keep exploring
the services, proof and reading behind this resultServices behind this result
Performance MarketingGoogle Ads and paid social planned around margin, not vanity reach.Organic Growth & SEOTechnical SEO, local SEO, link building and answer engine optimisation.11
Common questions
Why split campaigns by branch?
Because a visitor 200 metres from one branch should see that branch. One campaign for two branches sends people the long way round.
What counts as a conversion?
Calls of 30 seconds or longer, website calls and direction requests, not map views.
What happens to people just checking rates?
They get a live rates page and join a remarketing list, instead of burning the call budget.
Next step