W-08 · Lahore architecture practice case study
An architecture and interiors practice needed a steady pipeline of project enquiries, not just a portfolio online.
The short answer
While AiS LABZ ran the account, an architecture, interior design and project management firm in Lahore received 100 to 125 leads a month. The programme combined Google Ads, SEO, the Google Business Profile, content and social media, with three posts a week across platforms.
What was in the way?
- Enquiries were irregular and hard to attribute to a channel.
- Paid, organic and social were run separately, with no shared number.
What changed?
- 100–125 leads a month while AiS LABZ ran the account.
- Five channels run as one programme against one number.
- Paid media behind social, because organic reach alone does not grow a practice.
How did we do it?
The same four-phase method on every engagement: diagnose, model, build, compound.
Diagnose
Where do project enquiries actually come from, and what does each one cost to earn?
Model
One number for the whole programme: qualified leads a month.
Build
Google Ads, SEO, the Google Business Profile, content and a three-posts-a-week social calendar, run as one system.
Compound
Month-on-month optimisation of every channel against the lead number.
Who did we work with?
Common questions
No. These figures are from our time on the account.
Architecture buyers research for months. Paid search catches intent, SEO and content build trust, and the profile converts local searches.
Qualified leads a month, not impressions or followers.
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