Figma
Designed the ad creative, landing layouts and social templates before anything went live.
W-08 · Lahore architecture practice case study
100–125leadsa month
An architecture and interiors practice needed a steady pipeline of project enquiries, not just a portfolio online.
Past engagementArchitecture & interiorsLahore, PakistanFull digital programme
Paid searchSEOGoogle Business ProfileContentSocial
Platforms
01
At a glance
Full digital programme100–125Leads a month while we ran the accountPast engagement
5Channels in one programmePast engagement
3Social posts a weekPast engagement
1Measurement layer for every channelPast engagement
The short answer
While AiS LABZ ran the account, an architecture, interior design and project management firm in Lahore received 100 to 125 leads a month. The programme combined Google Ads, SEO, the Google Business Profile, content and social media, with three posts a week across platforms.
02
Where things stood
the starting point- Enquiries were irregular and hard to attribute to a channel.
- Paid, organic and social were run separately, with no shared number.
03
What changed
results100–125 leads a month while we ran the account
Past engagement
- 100–125 leads a month while AiS LABZ ran the account.
- Five channels run as one programme against one number.
- Paid media behind social, because organic reach alone does not grow a practice.
04
In numbers
hover or tap for exact valuesWhile we ran the account
Past engagement
100–125Leads a month
5Channels run as one programme
3Social posts a week
Want a result like this for your business?100–125 leads a month while we ran the account. Book a free 15-minute diagnostic and we will tell you what would move your number.
05
How we did it
diagnose, model, build, compound01Diagnose
Where do project enquiries actually come from, and what does each one cost to earn?
02Model
One number for the whole programme: qualified leads a month.
03Build
Google Ads, SEO, the Google Business Profile, content and a three-posts-a-week social calendar, run as one system.
04Compound
Month-on-month optimisation of every channel against the lead number.
06
How we leveraged the platforms
what each one did in this engagementGoogle Ads
Search campaigns for architecture and interior design intent, measured against one number: leads.
Meta Ads
Paid media behind the social posts, because organic reach alone does not grow a practice.
Three posts a week, with the best performers promoted.
Portfolio-led posts and reels of finished projects.
TikTok
Short project walk-throughs to reach younger homeowners.
Google Business Profile
Profile kept current with projects and reviews for local "architect near me" searches.
WordPress
The practice site and portfolio pages that paid and social traffic lands on.
07
Feature spotlights
what each piece does and why
Portfolio pages
Projects that sell the practice
- What it is
- Portfolio-led project pages with large photography for residential and commercial work (client names blurred here).
- Why it matters
- Architecture is bought on proof. Paid social and search traffic landed on finished work, then a quote request.
- What it did
- 100–125 leads a month while the account ran.
08
What we shipped
client identity blurredClient names, logos, contact details and locations are blurred for confidentiality.
09
Who we worked with
by level and roleFirm leadership
10
Keep exploring
the services, proof and reading behind this resultServices behind this result
Performance MarketingGoogle Ads and paid social planned around margin, not vanity reach.Brand & PositioningOne story across site, decks, collateral and profiles.11
Common questions
Is this a current engagement?
No. These figures are from our time on the account.
Why combine five channels?
Architecture buyers research for months. Paid search catches intent, SEO and content build trust, and the profile converts local searches.
What was the key metric?
Qualified leads a month, not impressions or followers.
Next step